About Serenity Stays

Luxury accommodation
in Jeffreys Bay

A small collection of thoughtfully curated beachfront apartments, personally owned and hosted by Jono & Erik.

Our story

More than just
a place to stay

Sunny terrace at Sand & Serenity on Sea, Jeffreys Bay

Serenity Stays was founded with a simple but deliberate vision: to create thoughtfully curated holiday apartments that offer more than just accommodation.

Established by Jono & Erik, Serenity Stays brings together a passion for exceptional spaces, attentive hosting, and a deep respect for the locations in which our properties are found.

Each property is carefully selected for its setting, design potential and guest appeal. We believe a stay should feel effortless, refined and genuinely welcoming – whether it's a short coastal escape or an extended seaside retreat. From first enquiry to check-out, our focus is on quality, clarity and comfort at every touchpoint.

“Fewer properties, higher standards, and an uncompromising commitment to guest experience.”

As our portfolio grows, this philosophy remains unchanged.

Guest-first, quality-led

Our hosting philosophy

  • Tailored guest experience

    No two guests are the same. Our approach is personal, flexible and designed so each stay feels considered rather than generic.